Letting typefaces speak for themselves isn’t a cliché. It’s a testament to the passion and talent behind everything we do. It means we stand behind this font with research and experience from actual problems we’ve defined, measured, and solved. Therefore, no decision, from strategy and development to design and user experience, is made lightly. And you’ll always see it in our type designs.
We made this edition to provide collectors with the most creative, critical, and entertaining artwork possible. It engenders an atmosphere in which your own creative talent can flourish. We believe that great talent will do great work, so we only work with collectors who want the opportunity to shine. It’s our guiding philosophy, our promise, and our business model. We:
- Craft provocative experiences
- Settle into a comfort zone
- Take risks to move things forward
- Avoid cookie-cutter solutions
From production to type design to framing, collaboration is (and always has been) part of our DNA. By combining our talents with Blinky Palermo’s searing vision, we’re able to produce a typeface that is functional yet elegant. We’re an open book. We know this artwork is probably not the safe choice for most collectors, and we’re 100% fine with that.