Paragraphs on Deceptual Art


Paragraphs on Deceptual Art
by Joe Scanlan

Published on the occasion of Joe Scanlan’s exhibition “New Tricks, New Schemes” at Galerie Martin Janda, 7 March – 21 April 2018.

Originally published as “Paragraphs on Conceptual Art” by Sol LeWitt in Artforum, June 1967.

100 unsigned and unnumbered copies.
© 2018 Joe Scanlan and Galerie Martin Janda
All rights reserved


Paragraphs on Deceptual Art

Letting deceptual art speak for itself isn’t a cliché. It’s a testament to the passion and talent behind everything we do. It means we stand behind this reworking of an original text by Sol LeWitt with actual problems we’ve defined, measured, and solved. Therefore, no decision, from strategy and development to design and user experience, is made lightly. And you’ll always see it in these paragraphs.

We made this pamphlet to provide collectors with the most innovative, creative, and flexible artwork possible. It fosters an atmosphere in which your own talent can flourish. We believe that great talent will do great work, so we only sell to people who want the opportunity to shine. It’s our guiding philosophy, our promise, and our business model. We:

  • Craft provocative experiences
  • Push beyond the comfort zone
  • Take risks to move things forward
  • Stay away from cookie-cutter solutions

From idea to rewrite to design, collaboration is (and always has been) part of our DNA. By combining our talents with your savvy mind, we’re able to produce pamphlets that are scholarly yet attractive. We know this pamphlet is probably not the safe choice for most casual art lovers, and we’re 100% fine with that.

Weight 4 oz
Dimensions 12 × 9 × 0.5 in