The New Sublime

Commerce 15
The New Sublime: An Installation in the Form of a Book

Conceived, translated and designed by Pablo Rodes

First printed in Chicago, Illinois, 2009
12 pages, Español / English
27.94 x 21.59 cm


Based on a poem by Juan Ramón Jiménez (1881–1958)


The New Sublime

Letting the new sublime speak for itself isn’t a cliché. It’s a testament to the passion and talent behind everything we do. It means we stand behind the new sublime with research and experience from actual problems we’ve defined, measured, and solved. Therefore, no decision, from strategy and development to design and user experience, is made lightly. And you’ll always see it in our literary criticism.

We made this pdf to give poetry aficionados the most creative, direct, and informative exegeses possible. It engenders an atmosphere in which your own creative talent can flourish. We believe that great talent will do great work, so we only work with collectors who want the opportunity to shine. It’s our guiding philosophy, our promise, and our business model. We:

  • Craft provocative experiences
  • Push beyond the comfort zone
  • Take risks to move things forward
  • Stay away from cookie-cutter solutions

From concept to graphics to production, collaboration is (and always has been) part of our DNA. By combining our talents with your savvy mind, we’re able to produce a sublime that is functional yet elegant. We’re an open book. We know this pdf probably isn’t the safe choice for most collectors, and we’re 100% fine with that.

Here is more poetry.

Here is a biography of Juan Ramón Jiménez.