Branding, 2017
Aqueous ink on archival glossy photo paper
12 images, 29.7 x 21 cm each
Published by MOREpublishers | Amélie Laplanche & Tim Ryckaert, Brussels

Signed and numbered edition of 30 | 2 A.P



Letting branding speak for itself isn’t a cliché. It’s a testament to the passion and talent behind everything we do. It means we stand behind our branding with research and experience from actual problems we’ve defined, measured, and solved. Therefore, no decision, from strategy and development to design and user experience, is made lightly. And you’ll always see it in the branding.

We made this edition to provide collectors with the most innovative, creative, and flexible artwork possible. It fosters an atmosphere in which your own creative talent can flourish. We believe that great talent will do great work, so we only sell to collectors who want the opportunity to shine. It’s our guiding philosophy, our promise, and our business model. We:

  • Craft provocative experiences
  • Push beyond the comfort zone
  • Take risks to move things forward
  • Stay away from cookie-cutter solutions

From idea to production to delivery, collaboration is (and always has been) part of our DNA. By combining our talents with your savvy mind, we’re able to produce work that is functional yet elegant. We’re an open book. We know this artwork is probably not the safe choice for most collectors, and we’re 100% fine with that.


an exhibition by François Curlet and Joe Scanlan

For related content see Conceptual Art Shuffle and False Warhols and Free Speech